Our Partners



SSE is one of the UK’s leading energy suppliers and is proud to power over 5 million homes and businesses through its retail brands: SSE, Southern Electric, SWALEC, Scottish Hydro, Airtricity and Atlantic. SSE cares about making a real difference to its customers' lives, every day. 

If you are an SSE Customer, why not sign up to SSE Reward? As an SSE Reward member, you can get access to purchase music, sport, comedy and a whole host of other tickets for The SSE Arena up to 48* hours in advance of general release. You’ll also be amongst the first to know about upcoming gigs, have the chance to get access to exclusive hospitality areas, and win prizes in our SSE Reward customer competitions. And it’s free! Sign up now at 



Founded in 1873, brewed in Amsterdam and now sold in over 180 countries around the world. Heineken® is the world’s leading international premium beer brand. As part of the 2014 global campaign called Open your City, Heineken® is encouraging drinkers to unlock London and discover the secrets of their city by providing them exclusive access to premium events. Check out www.heineken.co.uk for more details



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The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, glaceau vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.





The exclusive ticketing partner for more than 50 venues in North America and Europe, including some of the largest UK venues and festivals, from The O2 and The SSE Arena, Wembley to British Summer Time at Hyde Park.

AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App, as well as its portfolio of investment companies, including Carbonhouse, a leading developer of websites and mobile apps for venues

We offer our customers great exclusive features, including the AXS waiting room, where you can fill in all your purchasing details before the on sale opens. Another feature is the opportunity to book your ticket and invite your friends – reserving them seats and the opportunity to join you.

For a great array of shows with an easy ticket buying process and great customer service – www.axs.com is THE place to purchase your tickets for the next great show!  




The World's Most Awarded Rum. In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionised the spirits industry when he created a light-bodied rum with a particularly smooth taste - BACARDÍ.

The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente.

BACARDÍ rum is the world's most awarded spirit, with more than 674 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862.

The BACARDÍ® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. 


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IHG® Hotels & Resorts

IHG® Hotels & Resorts is a global hospitality company with 6,000 hotels, in more than 100 destinations, across a broad portfolio of hotel brands including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.

Extend your evening of entertainment with IHG® Hotels & Resorts at any of our diverse family of brands in the London area. Explore the closest hotels to The SSE Arena, Wembley.

Join IHG® Rewards and as a member, experience exclusive benefits and earn IHG® Rewards points at 6,000 hotels globally to redeem for Reward Nights, unparalleled experiences and more. JOIN NOW

BOOK NOW www.ihg.com
JOIN NOW www.ihgrewardsclub.com



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Since 1961, Häagen-Dazs has been making ice cream like no other.

The vision of our founder Reuben Mattus was to make the best tasting ice cream in the world using only the highest quality ingredients.
Every Häagen-Dazs flavour is created from a base of 100% real milk & cream, free-range egg yolks and contains a minimal amount of air to create the perfect texture.
Häagen-Dazs is proud to be the Official Ice Cream partner of The SSE Arena, Wembley. As the luxury ice cream brand of choice, there’s no better way to indulge yourself whilst enjoying moments of sporting & music greatness.